Sanindusa's merchandising appeals to sustainability
"solutions that use natural resources in a responsible manner"
Sustainability is one of Sanindusa’s pillars. It is present in the genesis and conception of its products and because of it the company presents solutions that use natural resources in a responsible manner. This environmental concern is nothing new, but this year it has been extended to new areas of the company.
Eco-friendly merchandising was created in order to communicate in a greener way with customers and prescribers of the brand.
The 2022 diary was designed as a practical work tool that respects and encourages good environmental practices. Inside of it it’s possible to find a page with mint seeds to detach and plant which include instructions that teach how to do it and encourage habits that grow life. The cover and contents were printed in the ecological freelife oikos paper that belongs to a range of excellence and is produced with recycled and alternative FSC® certificatified fibres grown in sustainable forests.
The same raw material was also selected for the design of other merchandising products such as A4 notebooks. The ecological message is present in the pages of these objects that serve the daily professional needs of its users.
While still talking about the sustainable communication topic Sanindusa designed bags with biological cotton, which grows without the use of pesticides or other harmful substances. It is therefore an element that respects the environment both in its production due to its organic farming, but also during its use thanks to its resistance, duration and reusability.
These merchandising products enhance the brand’s visibility while reducing its environmental impact. They contribute to reinforce the sustainability pillar that constitutes a constant concern of Sanindusa.
